Absolute Authority in Brand Protection

Common law rights are established automatically simply by using a brand name in commerce, but they only apply to your local geographic area. Federal USPTO registration expands your protection nationwide across all 50 states, preventing competitors anywhere in the country from using or registering a confusingly similar mark.

Trademarking your name provides the broadest overall protection because it shields your word mark regardless of font, color, or design changes. Registering your logo locks down your specific visual graphics and styling. While securing both offers total coverage, starting with your brand name usually establishes the strongest legal foundation.

Yes. Purchasing a domain name or securing social handles does not grant legal trademark rights. A third party holding a registered federal trademark can legally force you to surrender a domain or change your business name if they prove it creates consumer confusion in the marketplace.

Absolutely. As long as your slogan is creative, distinctive, and actively used to promote your goods or services, it can be federally registered. Generic phrases cannot be trademarked, but unique taglines that consumers associate directly with your brand qualify for full protection.

Completing our online form takes under 10 minutes. You will need:

• The exact mark (name, slogan, or logo) you wish to protect.
• The legal owner's full name and contact details.
• A brief description of the products or services you offer.
• If already in use: A specimen (a photo, label, or website screenshot showing the mark in commerce) and your date of first commercial use.

A clearance search scans federal databases for existing marks that may be phonetically or visually similar to yours. Because USPTO filing fees are strictly non-refundable, searching upfront helps identify potential conflict risks before you spend money on government applications.

You can file an "Intent-to-Use" (ITU) application. This allows you to reserve your brand name and lock in your nationwide priority filing date with the USPTO before your products or services officially hit the market.

Once submitted, your official application date is locked in immediately. The USPTO typically completes its initial attorney review within a few months. If no conflicts or Office Actions arise, full registration generally takes between 8 and 12 months.

After five consecutive years of active federal registration, we can help you file a Section 15 Declaration of Incontestability. This grants your mark the highest level of legal protection under U.S. trademark law, making it nearly impossible for competitors to contest your ownership rights in court.